Mr Bean returns to the big screen in his new feature with the World Health Organisation (WHO), reminding people of good practice social distancing measures.
The public service announcement sees the childhood favourite character pull down a blind to reveal a list of advice on the how to’s of tackling the coronavirus.
The checklist says:
“Keep your hands clean and don’t touch your face. Keep your distance – at least one metre. Keep in touch with your neighbours, and be kind. Keep an eye on the symptoms and if needed call the doctor and follow their advice.”
An unexpected twist to the more generic and understated campaigns published by health organisations and public bodies, Mr Bean brings a sense of familiarity and comedy to a not so very familiar or comedic situation 🤗
See Mr Bean in his natural habitat.
Rowan Atkisons, the creater, voice and body behind Mr Bean commented on his charachters involvment with the project:
“We are delighted to work with the WHO on this Mr Bean sketch and to support health messaging around Covid-19.
“In 2015 193 world leaders committed to 17 global goals to end poverty, inequality and climate change by 2030.
“Good health and wellbeing is goal three and central to achieving all of the global goals. It’s key that we work with creative partners – and that all sectors come together to continue to get messages out about how we can tackle Covid-19 and build back a better world where the global goals remain the guiding plan to be achieved by 2030.
“I’m not quite sure which sector Mr Bean belongs to – but we’re delighted to have him on board.”
Dr Tedros Adhanom Ghebreyesus, director-general of the World Health Organisation, said:
“Covid-19 affects every walk of human life and we need to use all tools and avenues at our disposal to share life-saving information with all people around the world.
“I am grateful for the support of the team behind Mr Bean for lending your voice and talents to spread vital advice on physical distancing, hygiene and knowing the symptoms.”
The last man we thought would be selling us Covid advice has gone and done it. He has graced our screens in an unfamiliar environment than what he’s used to, but Mr Bean you’ve done us proud 👍🏽
