There was a time when either newspapers, tv or radio were the only places to get ‘the news’.
But times have changed.
The 2020 Reuters Digital News report paints the picture of how we consume news today.
The document is a research publication of the Reuters Institute for the Study of Journalism at Oxford University but is also a collaboration with other academic partners.
While there have been significant increases in payment for online news in a number of countries including the United States 20% (+4) and Norway 42% (+8), across all markets most people are still not paying for online news.
Here are the key tv, radio and print sources.
And these are the key online sources.
CHANGING MEDIA
Traditional sources of news such as television and print appear to be in structural decline, though industry data show television audiences increasing sharply during the COVID-19 lockdown. In line with international trends, the use of smartphones has continued to increase over the past six years rising to 69%.
Surprise, surprise the smartphone is where most people get their news today.
Interestingly the Reuters Institute found that in a number of countries including the United Kingdom, Australia, France, and South Korea, people under 35 preferred to read rather than watch news online.
Not everyone believes what they are seeing or hearing either!
Don’t forget to let us know how we are doing on the news front😉
